Top 5 Wedding Dress Styles Brides Are Loving at Ivory on Campbell
Every bride has a different vision for her wedding day. Some dream of timeless satin, others fall in love with intricate lace, and many want a gown that blends classic romance with modern details. At Ivory on Campbell, our collection is carefully curated to showcase the styles brides are asking for most right now—elegant silhouettes, flattering construction, and unforgettable details.
If you're searching for a wedding dress in Roanoke, VA, these are five standout styles that capture today's biggest bridal trends while remaining beautifully timeless.
For brides who love the polished, Simple Aesthetic with a touch of sparkle, SY8279 is a perfect choice. This gown from Stella York combines smooth satin with delicate lace and beaded accents, creating a look that feels both refined and romantic.
The A-line silhouette is universally flattering, offering structure through the bodice while flowing gracefully through the skirt. The strapless neckline keeps the look modern and elegant, making it ideal for ballroom weddings, church ceremonies, and sophisticated evening celebrations.
Why brides love it:
Classic satin with romantic lace details
Subtle beading adds dimension without overwhelming the gown
Elegant strapless neckline that pairs beautifully with veils and statement jewelry
One of the biggest bridal trends right now is the return of the basque waist, and SY8084 from Stella York showcases it beautifully. The sculpted bodice creates a flattering shape, while the ruched neckline adds softness and texture.
Brides are gravitating toward gowns that combine structure with romance, and this style delivers both. The basque waist elongates the torso and creates a dramatic, couture-inspired silhouette that feels especially luxurious.
Perfect for:
Brides who want a fashion-forward look
Formal weddings and upscale venues
A wide range of silhouettes and sizes, including plus-size brides
Anyone looking for a gown with strong structure and elegant draping
3. Square Neck Basque Waist Lace Ballgown (Style Joelle)
If you've always imagined a fairytale wedding dress, Joelle gown from Justin Alexander deserves a spot at the top of your list. This Romantic style dress features a square neckline, a flattering basque waist, and a dramatic lace ballgown skirt.
The square neckline has become increasingly popular because it frames the face beautifully and offers a sophisticated alternative to traditional sweetheart necklines. Combined with the full ballgown silhouette, Joelle creates a striking bridal look that feels both regal and romantic.
Signature Features:
Square neckline for a modern, elegant frame
Basque waist for a flattering silhouette
Full lace ballgown skirt for maximum bridal impact
For brides who love the Glam Aesthetic and want to highlight their curves, D4368 from Essense of Australia is one of the most striking fit-and-flare gowns in our collection. The beaded lace corset bodice provides support and structure, while the fit-and-flare silhouette hugs the body before gently flaring out below the hips.
This style is perfect for brides who want a balance of glamour and sophistication. The intricate beading catches the light beautifully, making it a standout choice for evening weddings and elegant receptions.
What Makes It Special:
Corset-inspired bodice for shape and support
Beaded lace adds texture and sparkle
Fit-and-flare silhouette creates a dramatic bridal profile
Rounding out our top five is ML1963 from Essense of Australia, a gown that combines several of today's most-loved bridal elements: strapless styling, lace detailing, a basque waist, and a flattering A-line silhouette.
This dress offers the romance of lace with the ease and versatility of an A-line skirt. It's an excellent option for Romantic brides who want a timeless bridal look that will feel just as beautiful in photos years from now as it does on the wedding day.
Ideal for:
Brides seeking a classic silhouette with trending details
Indoor and outdoor ceremonies
Those who want elegance without excessive volume
The Bridal Trends We Are Seeing Right Now
Looking across these five gowns, several major bridal trends stand out:
Basque waists are making a statement
Featured in SY8084, Joelle, and ML1963, the basque waist is one of the most recognizable bridal details of the moment. It dips below the natural waistline, helping create a longer, more defined shape with a regal, couture-inspired feel.
Strapless gowns remain a bridal favorite
Strapless gowns continue to be popular because they are versatile, elegant, and easy to personalize. Brides can wear them alone or pair them with detachable sleeves, gloves, statement jewelry, or a dramatic veil.
Lace continues to evolve
Lace remains one of the most timeless materials in bridal fashion, but today’s gowns are using it in new ways. Dimensional appliqués, beading, textured skirts, and structured lace bodices allow brides to embrace romance without feeling overly traditional.
Structure and support matter
Many brides are gravitating toward gowns with sculpted bodices, corset-inspired construction, ruching, and architectural tailoring. These details do more than create a beautiful silhouette—they can also help a bride feel supported and confident throughout the day.
A-line and fit-and-flare silhouettes lead the way
A-line gowns are loved for their graceful movement and balanced shape, while fit-and-flare gowns create a more defined, body-conscious look. Trying both during your appointment can help you discover which silhouette best matches your personal style.
Discover Your Favorite at Ivory on Campbell
A gown can look completely different on the hanger than it does once you step into it. That is why your appointment is about more than finding a dress that matches a photograph or inspiration board. It is an opportunity to explore different silhouettes, compare fabrics, and discover details you may not have considered before.
Whether you are drawn to satin, lace, a dramatic basque waist, a full ballgown, or a fitted silhouette, our bridal stylists will help you find a dress that complements your vision, venue, and personal style.
Ready to find your dream dress? Schedule an appointment at Ivory on Campbell and experience our collection in person.